Ace & Tate Murals

Murals for the Amsterdam-based Ace & Tate headquarters, playing with shapes and colors from a custom toolkit. Every floor features different illustrations, connected by the design identity. The playroom is inspired by a pinball machine, including play and pause buttons and other gaming elements. The first floor includes elements of eyewear, the second floor features the eyes themselves and the third brings everything together. As well as murals, way finding icons were also created, together with Retail Designer Berit Burema and Art Director James Cullen.

Graphic Design, Branding
2022
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